Google Ads and benefits
As Trendmedia, we are always at your service with high-level Google Ads advertisements.
What is Google Ads? We will introduce you to everything about Google Ads.
Google Ads is Google's online advertising program; The software allows you to create online ads to reach an audience interested in the products and services you offer. The platform, which was renamed from Google AdWords to Google Ads on July 24, 2018, is based on pay-per-click (PPC) advertising, meaning you pay each time a visitor clicks on your ad.
But Google AdWords has many advertising tools and methods. It can be difficult for you to determine which of these tools and methods are best for your business. What you need to do here is to experiment with advertising methods and find the most suitable method for your business.
Why is Google Ads important?
Competition for top positions on Google Search Results Pages (SERPs) for any search query is fierce. According to Google's constantly updated algorithms, a keyword that ranks first today is likely to drop tomorrow. You are probably already aware of this. Google AdWords, Google's paid advertising service, completely eliminates this situation and helps you appear at the top of the page in search queries.
Google AdWords helps you attract more customers and reach potential customers to sell your business products or services. Plus, with the option to advertise locally or globally, you can target the right geographic location every time. Whether you're a small local business that just started or a retail chain with locations across the country, you can always use Google AdWords for your business.
Why should you use Google Ads?
1. Google's wide reach
When people don't know the answer to a question, they look to Google first. Among those making these inquiries are people looking for solutions to problems your business may present.
At this point, when you advertise on Google, if you can help people find answers to their queries related to your product or service, they will choose you more than your competitors.
2. Targeting options
Google has something for every business and potential customer. You just need to target your ads correctly. In fact, Google has made the Adwords panel so detailed that it is very easy to target your ads the way you want.
3. Specific advertising purposes
The biggest difference between the people you reach with Google Ads and the people you reach with other forms of advertising is purpose. For example, people may not want to see ads on social media because they are not looking for solutions to problems that affect their daily lives. But Google may show your ads to someone looking for a solution.
4. Full control
It was more difficult to run advertising campaigns to reach as many people as possible. Because for certain advertising campaigns, you will have to go through the bureaucracy. Thanks to Google Ads, you can now start and stop campaigns more easily, deliver them to the right people at the right price, and do it all instantly.
5. Budget friendly
Earning a click can cost some businesses hundreds of dollars. Because there are long tail keywords that cost around $1000 per click. But most keywords don't cost much. So, whether you are a small or a large company, you can still advertise on Google.
What are the types of Google Ads ads?
When you start creating your Google Ads campaign, you'll be asked to select your goals, and then Google will recommend the best campaign types for each goal. Campaign types are as follows:
- Search Network Campaigns
- Display Network Campaigns
- Shopping Campaign
- Video Campaigns
- App Campaigns
Each campaign is designed to promote certain types of products or services. For example:
Sales: Display, search, purchase
Website traffic: Display, search, shopping, video
Leads: Display, search, shopping, video
Product and brand evaluation: Display, video
App access: App
Brand awareness and reach: Display, video
1. Search ads
Of all the Google Ads Campaign types, the most commonly used is "Search Network Ads".
Search ads are text ads that appear on Google results pages.
Here are some of the goals you can achieve using this campaign type:
Increase sales
Increase site traffic
Increase the numbers
2. Display Network Campaigns
Display Network Campaigns allow you to show your banner ads to potential customers who visit relevant sites.
This type of campaign is often widely used by online shopping brands. For example, if you run an online store for women's clothing, this type of campaign