Digital Marketing

When it comes to marketing, your customers decide what to do, not you. Of course, if you listen to them... You need to adjust your marketing strategy towards your potential customers. In today's world, it can sometimes be difficult to decide which target audience to look for when marketing. If you're doing e-commerce, you need to create "e" solutions, and the "e" solution for marketing is digital marketing.

What is digital marketing?
Digital marketing is a term that covers product and service promotions in digital environments and is too broad to be explained in a brief introduction. With the power of the internet and the revolution of mobile, the change in the concept of commerce and marketing gave birth to digital marketing. Digital marketing channels include internet, search engine, social media, mobile app and more. In short; Evaluating every area that can be reached with an internet connection for advertising and sales strategies is what digital marketing is all about.

According to many authorities, the birth of digital marketing dates back to 1971 when the first email was sent. After all, any area where two people or organizations can communicate is good for marketing. The term "digital marketing" first appeared in 1990, and the first clickable banner ad was published in 1994. Thus, the foundations of digital marketing were laid. That doesn't mean you're decades too late. You can make a difference with the digital marketing strategies you implement today.

What does digital marketing do? What is the significance?
Of course, it is important to know what digital marketing is. But the most important thing for e-commerce entrepreneurs is to know what works. Digital marketing is a set of strategies that work to reach more potential customers, a more precise audience, faster and more effectively. In digital marketing, advertising performance can be measured in terms of net worth, directly targeting a specific audience, and interacting with potential customers.

According to research, 79% of 16-74 year olds will use the internet in 2020 and 90.7% of home internet access can give a very clear idea of what digital marketing can do. .

Looking at statistics is always in the logic of digital marketing. So much so that the best trick of digital marketing is that the result is measurable. Seeing that the internet penetration rate with mobile broadband connectivity has reached 86.9% is another number that boosts the importance of digital marketing.

What is the difference between digital marketing and traditional marketing?
Marketing methods have no limitations. You can even create a strategy that has not been used before. But in the end, each strategy is different from the other. Therefore, their effects and returns may vary. Therefore, every day we come across a new marketing method. In fact, the vast majority of these new strategies are derivatives of existing digital marketing techniques. This situation divides marketing methods into two main groups, traditional and digital. So what are the differences between these terms?

Cost
The main tools of traditional marketing are television and newspapers. It is a well-known fact that print media and professional advertising require a large budget. Digitally, you don't need to pay for most of the marketing processes and you don't need a huge budget for the payments you will make. For example, you only pay for advertising on social media. Instead of a great team of actors, screenwriters, directors and copywriters, there is only one person: the Influencer.

Time and Continuity
With traditional marketing methods, your ads are shown to the consumer for a certain period of time, and during this period, your potential customers may not see your ads. As consistency is difficult to ensure, the growth of brand awareness is also slow. Not so in digital. With digital marketing, your ads are on air 24/7. An ad that goes viral can quickly increase brand awareness.

Communication and interaction
You can't measure the response of your potential customers with traditional marketing that allows you to advertise one-way. Because in this method, you don't know how the customer will react when they see or hear the ad. Especially in the social media arm of digital marketing, there are communication options like commenting and messaging. Those who see the ad can express their opinion and quickly solve the question marks and become real customers.

Performance analysis
An important advantage of digital advertising is that it can be measured. While the number of views and clicks of digital ads is not known for sure, it is not even known how many views of traditional ads. In addition, you can see how many people clicked on the ad and how many people bought that product.

Target audience
In traditional marketing, you need the luck factor more. Because sometimes the people who see your ads may not be your potential customers. In digital marketing, you have the ability to determine who will show your ads. This way, you can directly communicate with people who are interested in your products and services.

This list is subject to expansion, and new differences may emerge as the list grows. The free world of digital marketing opens a new door every day, meaning a door closes in traditional marketing. Therefore, as examples of innovative digital marketing multiply, a new item may be added to this list tomorrow.

What are the types of digital marketing?
There are various alternatives for almost everything on the internet. After all, isn't that what makes a number attractive? There are no borders, no patterns. Grab one end and pull in the desired direction. Take advantage of digital marketing by adapting it to your e-commerce strategies. Don't forget to take a look at the types of digital marketing to ensure maximum benefits.

Search Engine Optimization (SEO)
SEO, a term that has not dropped from the TrendTopic list in recent years, is one of the techniques that form the basis of digital marketing. It is a method that adapts the site to the rules of the search engine and ensures that the results are at the top of the relevant searches. It's more organic business than advertising. It's everything from site infrastructure to written content.